vet told me today that more and more of his customers are reporting
that Frontline flea treatments no longer work as
they used to. Frontline have built up a huge business over the last
twenty years selling flea and tick treatments for dogs and cats.
Indeed, their brand name has become ubiquitous in this market and
Frontline has done a great job protecting pets and their owners
from the nasty blood sucking parasites. But in exactly the same
way that rats and cockroaches became immune to bate it seems that
cat and dog fleas have built up a resistance to
Frontline - in many parts of the world at least.
themselves have to shoulder some responsibility for this because
up until a few years ago they dispensed animal treatments at exorbitant
prices and this led to the advent of online ‘discount (normal
price)’ shops. Pet owners have got used to just placing their
order for Frontline without monitoring the effectiveness of the
product and no longer bothering to consult their vet.
are currently spending millions on TV campaigns attesting to the
continuing effectiveness of their product. I have used it for years
myself for many years and it has done a great job but no longer.
The last three months have been a hell both for me and my continually
scratching cocker spaniel. My spaniel divides her time between a
livery stable, farm yard and the Somerset moorland. Frontline always
kept her flea-proof even in these demanding environments. But the
last three applications have been totally ineffective. I consulted
my vet, took a different product and equilibrium has returned …