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Most of Britain's fatal traffic accidents
occur on rural roads

Rural road deaths  


60% of all fatal traffic accidents occur on rural roads with an average of three people dying on country roads every day according to figures released this week by the Department of Transport (DoT).

The number of people killed on country roads is nearly 11 times higher than on motorways.

According to the DoT and the motoring organisations the biggest contributing factors are speed and blind corners.

Overgrown verges, bushes and trees can potentially obscure oncoming hazards on rural roads. Too many drivers are turning into corners at speeds which do not allow them to stop in the distance that they can see is clear.

Wildlife and farm animals can cause unexpected hazard as can wide agricultural machinery and farm contractors in a hurry.

Drivers should always allow more time to stop on wet or slippery surfaces and remember that even if a rural road is very familiar to you, you should never take for granted that there will not be an unexpected obstacle.

In 2013, there were 1,070 fatalities and 9,104 serious injuries on rural roads. Road deaths in urban area and motorways are at an ALL TIME low but deaths on rural roads are increasing. Please take care!


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