is totally wrong for the huge supermarkets to try and lay the blame
for food waste at the door of the general public. Ask any desert
apple grower and they will tell you that supermarkets
refuse any slightly misshapen or what they regard as undersize
to the House of Lords' European Union sub-committee on agriculture
this week Matt Simister (Head of Global Food Sourcing at Tesco)
said that British shoppers would pick through produce and only select
the ‘cream of the crop’.
The point is
that if that is all supermarkets are willing to display, what does
on to say that grade one produce was brought to UK markets and lower
grade crops went on sale in Tescos eastern European operations.
At far lower profit margins no doubt.
can and should lead the way over the whole food waste issue. If
slightly misshapen and smaller apples are displayed and the customer
gets used to them they will buy them. It is simply a matter of getting
the price right.
rejected supermarket dessert apples are used to make bad, low quality,
industrial cider vinegar.