those famous cider-makers at Molson Coors have started producing
a ‘British Cider’. I can’t decide which is more
disingenuous; that they call it British or that they call it cider.
none-existent ‘orchard management’ department at Molson
Coors have been asked to state what percentage of the drink is derived
from British cider
apples. They have been unable to come up with an answer
but they will not deny that it is less than 10%. The rest is imported
concentrate (from China - where all the good cider apples come from),
artificial apple flavours and sugar syrup. What a mess.
that’s what people what to drink, fair enough, but should
it be called cider? To me cider should me made from the juice
of apples that have been specifically grown for that purpose
with nothing else added. I’m sure that the marketing department
at Molson Coors have the resources to create an imaginative name
for it but they shouldn’t be allowed to sell it as cider.